Goal: To promote and explain the company’s machine learning software platform.
Strategy: To create a three-video storyline to take viewers through the company history, product concept and development with a mix of b-roll, voice-overs, screen captures and executive speakers. For a link to the full series click here.
Goal: To educate potential members on the value of membership with the Chamber.
Strategy: Create a promotional video promoting the core benefits of the Chamber with integration of actual event footage.
Goal: To encourage town residents to shop local for their goods and services.
Strategy: To break the mold of static traditional shop local videos by developing a script focusing on pride and the correlating results and community benefits from shopping local. We produced a custom music bed as well to enhance the script and emotion from the produced footage.
Goal: To address potential safety concerns for new parents considering enrolling their children in football for the first time.
Strategy: Create a marketing video focusing on organization objectives for release in conjunction with fall registration.
IQ Productions is a division of the Williams Group of Companies
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